Pakistan Business Investment Franchise Forum (PakBIFF) 2018 aimed to revolutionize the investment landscape in Pakistan by providing a platform for organizations seeking investments and investors looking to capitalize on high-growth sectors.
Services
Design
Event Planning
Client
Year
Challenges:
Firstly, there was the task of establishing a strong digital presence for an event that was relatively new to the market.
Additionally, generating sufficient hype through PR and on-ground activities required innovative strategies to capture the attention of both investees and investors. Limited resources and tight timelines added to the complexity of the project, demanding creative solutions to overcome these obstacles effectively.
Blackbox Studios took on the challenge of creating a dynamic campaign to fulfill these objectives and maximize the event’s success.
Goal:
The primary goal of BBS was to create a robust digital presence for PakBIFF 2018, ensuring widespread awareness and engagement among the target audience.
This involved developing captivating digital flyers, organizing a successful soft launch event, and orchestrating pre-event hype through various digital activities. Furthermore, the agency aimed to generate buzz through press releases and on-ground activities, enticing both investees and investors to participate actively in the forum.
Result
Through strategic planning and innovative execution, BBS achieved remarkable results for PakBIFF 2018.
The digital presence was successfully established, with engaging social media posts capturing the attention of the target audience. The soft launch event garnered significant interest, setting the stage for a successful forum. Pre-event hype generated anticipation among investees and investors, resulting in a high turnout on the day of the event.
Press releases and on-ground activities contributed to heightened visibility and participation, culminating in a successful forum that exceeded expectations. Overall, Blackbox Studios dynamic campaign played a pivotal role in elevating PakBIFF 2018 to new heights, showcasing the agency’s expertise in advertising and design.
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